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Post by blame their on Oct 21, 2023 0:37:24 GMT -8
Reach different personas and audiences thanks to CX and UX What is it about? Marketers can leverage collected behavioral data through multi-channel personalization platforms and apply micro-segmentation and machine learning algorithms to personalize the shopping experience of their most valuable customers. For example, your company can personalize experiences. Creating tailored recommendations based on the likelihood of purchases from a given category. You've probably heard about website personalization for a specific client, but you've rarely seen what phone number list it actually is. All you need to do is visit websites such as Amazon or Zalando to immediately understand what proper personalization in line with our expectations is. In these businesses, experiences are created according to the customer's path, specific context and history of interactions and transactions. Also check out our article on personalized product recommendations . Summary Today's marketers can no longersay that half of the money is wasted, because they can accurately measure which customers generate the most revenue and which are just waiting for "big discounts". If you identify and take care of your Top Customers, you will build a group of customers.
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